Results-Driven Marketing and Communications Strategy: PRETTL Case Study
Services provided in 2015. Private & Confidential
Overview
The Challenge
Prettl, a leading international automotive supplier, faced a critical communication challenge when expanding its operations in Mexico. They needed specialized support to:
- Develop effective corporate communications for regional business events
- Create a memorable brand presence for the grand opening of their new Colón plant in Querétaro State
- Ensure all messaging is aligned with industry regulations while resonating with the automotive sector
Our Approach
Recognizing the importance of this expansion, our team implemented a strategic communication plan that included
- Tailored Communication Strategy: We created direct, impactful messaging that adhered to industry regulations while highlighting Prettl’s unique value proposition in the automotive sector
- Brand-Consistent Event Materials: Our team developed a comprehensive suite of branded materials for the plant inauguration that captured attention while maintaining Prettl’s corporate identity
The Results
Our partnership with Prettl yielded remarkable outcomes:
- Trusted Provider Status: We established ourselves as Prettl’s reliable partner for cost-effective corporate communication solutions
- Enhanced Regional Presence: Prettl’s brand visibility and recognition in the region increased significantly following our campaign implementation
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